SBI Clerk 2018: English Quiz on Reading Comprehension

Directions (1-10): Read the passage and answer the following questions:

Manufacturers of consumer packaged goods (CPG) face two key challenges this year. the first is continued slow or negative growth in people's disposable incomes. The second is changing consumer attitudes towards products and brands, as the great fragmentation of consumer markets takes another turn. in response, companies must dramatically shift the route they take to reach consumers in terms of both product distribution and communications. In many markets, consumer wages have been static for five years now. Even where economies are starting to perform better, the squeeze on after-tax wages, especially for the middle class younger people and families, is depressing consumer spending. Although growth in developing countries is still better than in the United States and Europe, a slowdown in emerging countries such as China -where many countries had hoped for higher sales -has translated quickly into lower-than-expected consumer spending growth. 
Meanwhile, what we call the great fragmentation is manifested in consumer behavior and market response. In both developed and emerging markets, there is a wider variety of consumers now than at any time in the recent past. Growth is evident both at the top of the market (where more consumers are spending for higher-quality food and other packaged goods) and at the lower end (where an increasing number of consumers are concentrating on value). But the traditional middle of the market is shrinking. 
Further, individual consumer behavior is more pluralistic. We are used to seeing, for example, spirits buyers purchasing a premium brand in a bar, a less costly label at home for personal consumption and yet another when entertaining guests. But this type of variegated shopping has now spread to the grocery basket as well. Fewer consumers are making one big stocking-up trip each week. Instead, shoppers are visiting a premium store and a discounter as well as a supermarket, in multiple weekly stops -in addition to making frequent purchases online. During recession, more shoppers became inclined to spend time hunting for bargains, and as some traditional tailors either went out of business or shuttered down, retail space was freed up and was often filled by convenience stores, specialty shops, and discounters. 
A decade ago, CPG companies had only a handful of sales channels to consider: supermarkets, convenience stores, hypermarkets in advanced economies and traditional small and large retailers in emerging countries.Since then, various discounters have made significant inroads, including no-frills, low-variety outlets, such as Europe‘s Aldi and Lidl, which sell a limited range of private label grocery items in smaller stores and massive warehouse clubs, such as Costco and Sam's club, which initially operated solely in the US but are now expanding internationally. In addition, dollar stores, specialised retailers, and online merchants are having an impact on the CPG landscape. Economising consumers have been pleasantly surprised by the savings generated by spreading their business among multiple channels as well as by the variety and product quality they find. 
The result has been greater demand for more products and brands, with different sizes, packaging and sales methods. At most CPG companies, SKUs are proliferating despite there being little increase in overall consumption. A better outcome can be seen at smaller food and beverage suppliers, which are benefiting from consumer demand for variety and authenticity. A recent ‘strategy & report’ found that in the US, small manufacturers (with revenues of less than US$ 1 billion) grew at twice the compound annual rate of large manufacturers (with revenues of more than $3 billion) between 2009 and 2012 
Consumers' media usage has also fragmented with the rise of d1g1tal content and the proliferation of online devices. Each channel ~ from the Web, mobile and social sites to radio, TV, and print has its own requirements, audience appeal, and economics, needing specialised attention. But, at the same time, media campaigns need to be closely coordinated for effective consumer messaging. 
Collectively, these shifts challenge the way CPG companies manage their brand and business portfolios and call for a rethinking of their go-to-market approach, with an emphasis on analytics. Our work with INSEAD shows that: among business leaders, applying analytics especially for tracking consumer behavior and product and promotional performance ~is considered one of the most effective ways to improve results and outpace the competition. But it’s not just about insight. It's also about using the insight wisely to determine how to manage costs. The more knowledgeable about customer needs and preferences a company is, the smarter and more focused it must be in managing its own economics to a cost-effectively deliver both variety and value to the squeezed consumer 

Q1.The central theme of the given passage is 
l) The shrinking market. 
2) Shift towards offering luxury goods to consumers 
3) Products to offer consumers with squeezed pockets 
4) To highlight products consumed by the middle class 
5) Gaining insight into changing consumer behavior towards CPGs.

Q2. In the context of the passage, which of the following trends existed otherwise but is now being manifested in buying groceries as well?
1) Consumers purchasing the same products for over a period of time
2) Consumers willing to purchase goods for a longer period of time 
3) Consumers preferring luxury goods over regular goods 
4) Consumers are more aware of their rights. 
5) Consumers prefer buying goods from a variety of stores. 

Q3. Which of the following is most nearly the OPPOSITE in meaning of the word ‘depressing’ as used in the passage?
1) encouraging 2) sunny 3) doubtful 4) light  5)nil 

Q4. As mentioned in the passage, CPG companies may have to reassess their present strategies of operating to 
(A) retain their customers. 
(B) keep pace with changing consumer preferences as they have access to multiple media channels.
(C) make more cost-effective decisions. 
1) Only (A) 2) Only (B) 3) All (A), (B) and (C) 4) Only (C)  5) Only (A) and (B) 

Q.5 Which of the following is True in the context of the passage? 
1) In the US, during the three-year period after 2009, small manufacturers did not fare well as compared to their larger counterparts. 
2) Impact on disposable incomes of people barely affects the CPG manufacturing industry. 
3) Post-tax wages, especially for the middle class, is one of the critical factors which have reduced spending behavior of consumers. 
4) CPG has always been a favorite among consumers 
5) None of the given options is true 

Q6. Which of the following correctly explains the meaning of the phrase ‘a handful of’ as used in the passage? 
1) Boundless 2) Planned 3) Satisfactory 4) Limited 5) Imperfect 

Q7. As mentioned in the passage, one of the most critical factors that aid in catering to the needs of consumers is 
1) persuading them to purchase goods produced by the organisation 
2) assessing their requirements and appropriately planning to meet them. 
3) offering them products that an organisation regularly manufactures. 
4) concentrating only on being aware of changing preferences of consumers 
5) Now of the given options, 

Q8. Which of the following is most nearly the SAME m meaning as the word ‘shrinking’ as used in the passage? 
 1) developing 2) annoying 3) narrowing 4) wasting 5) rising 

Q9.Which of the following is most nearly the SAME in meaning to the word ‘variegated’ as used in the passage? 
1) diverse 2) composite 3) strong 4) narrow 5) valued 

Q10.Which of the following is most nearly the OPPOSITE in meaning of the word ‘shuttered’ as used in the passage? 
1) Closed 2) retail 3) flourished
4) gratified 5) nearest 

1. 5
2. 5
3. 1
4. 4
5. 3
6. 4
7. 2
8. 3
9. 1
10. 3


Click Here to Like Our Facebook Page

Good Luck For Upcoming Exams.

Thank You

Sharing is Caring 


We need your support, kindly share this page with your friends

If you have any study materials with you kindly share it, It will be useful to other aspirants and we will publish the book submitted by you within 7 days including the notes credits ( your name) soon after we receive it.  

Is this Post is helpful, kindly share it

Download Link is working Perfectly. If you are facing any issues please contact us. Share this post to support. All study materials here are shared only for Educational Purposes. 




Follow US On Following Social Sites

Follow Us On Facebook

Follow Us on Twitter

Get Daily Email Alert

Get Daily Free Job Alert


Good Luck For Upcoming Exams.

Thank You

Sharing is Caring 



[PIB] Compilation,5,10th,2,12th,2,Adda247,2,Admit card,11,AFCAT,1,Affairs Cloud,4,Agreements,3,Agriculture,4,AIC AO,1,All India Radio,2,ALP Assistant Loco Pilot,2,Amazon,26,Amazons,1,Anna University,1,Answer Keys,5,Anthropology,4,Appointments,5,Apprentice,1,Approximation,3,Aptitude,215,Art and Culture,1,Asked Questions,146,Audio,6,Automotive Engineering,2,Awards,5,Bank/Insurance,640,Bank/Insurance Preliminary,13,Bank/Insurance Mains,8,Bank/Insurance Previous Papers,2,Bankers Adda,5,Banking Awareness,11,Banking Awareness Quiz,2,Banking Notes,65,BBC Learning English,1,BEL,1,Bengali,4,Bihar,6,Bilingual,4,Biology,9,Blood Relation,1,BOB,1,Book Review,24,Books and Authors,1,BPS RRB,1,BSC,2,Budget,4,Canara Bank,2,Capsule,10,Caselet,2,CAT,16,CBSE,2,CDS / NDA,5,CGL,17,Chemical Engineering,1,Chemistry,5,Chemistry Engineering,1,Chhattisgarh,1,CHSL,7,Civil Engineering,3,Class 10,1,Class Notes,1,Cloze Test,1,Coaching Notes,10,Coding - Decoding,8,Competitive Exams,51,Computer Notes,37,Computer Science Engineering,1,Confusing Words,2,Constitution,10,Court,1,CSAT,2,CTET,3,Current Affairs,158,Current Affairs Dot Com,1,Current Affairs Survey,1,Daily CA,12,Daily Quiz,3,Daily Reads,13,Daily Wordlist,13,Data Interpretation,36,Data Sufficiency,6,DBMS,1,Defence,1,Defence Exams,6,Delhi,2,Dena Bank PO,2,Descriptive Test,2,Dheya IAS,1,Direction Sense,2,DMRC,1,Down to Earth,1,Download,1,ECE,2,ECGC,1,ECIL,1,Economic Notes,52,Economic Survey,10,Editorial,5,Editorial Analysis,4,Editorial cafe,4,EEE,2,Electrical Engineering,3,Employment News,10,Engineering,81,English,262,English Language,18,English Medium,23,English Quiz,16,English SBI CLERK,1,English Vinglish,19,Entrance Examination,11,Environment,8,Environmental Engineering,1,EPW,1,Errors,11,ESE Prelim Test Series,1,ESIC,1,Essay Writing,2,Ethics,12,Exam Analysis,1,Exams Dates,4,exclusive,2,EY,1,Finance & Banking,3,Financial Awareness,12,ForumIAS,2,GATE,59,Gate Previous Year Paper,5,Gear Up,1,General Awareness,267,General Knowledge,65,General Science,50,General Studies,39,GEOGRAPHY,44,Geology,2,Geometry,4,Geophysics,1,Geophysics GG,1,GIST of Kurukshetra,3,GIST of YOJANA,1,GK Digest,3,GOVERNMENT SCHEMES,23,Gradeup,11,Grammar,4,Group 4,29,GS Score,10,GS-1,1,GS-2,1,GS-3,1,GS-4,1,GST,1,Gujarat,1,Gyanjyoti Sarasar,1,Hand Written Notes,63,Hariyana,1,Hindi Language,1,Hindi Medium,254,History,60,IAS,165,IAS Prelims 2019,2,IAS Score,1,IASbaba,2,IASParliamen,1,IASParliament,8,IB ACIO,3,IBPS,16,IBPS Clerk,24,IBPS GUIDE,7,IBPS PO,42,IBPS RRB,44,IBPS SO,5,IDBI,2,Idioms,3,IGNOU,1,Important Days,3,Important GK,18,Important PDF,39,IN,1,Indexes & Reports,1,India Maps,1,Indian National Movement,1,Indian Polity,1,Inequality,1,Information Technology Engineering,1,Infosys,1,Input Output,9,Insight IAS,9,Instrumentation Engineering,1,Insurance Notes,4,International Relation,1,Interview Tips,19,ISRO,3,Jatin Verma’s IAS Academy,1,JEE,4,Job Alert,24,Job News,10,Kannada,2,Kannada Literature,1,Karnataka,2,Kurukshetra,6,Law,9,Letter Writing,2,LIC AAO,4,LIC HFL,1,MA,1,Madhya Pradesh,10,Magazine,30,Magazine Review,5,Magzter,28,Maharashtra,2,Mahendra Guru,1,Mahendraguru,1,Mains 365,1,Maithili,1,Malayalam Medium,1,Marketing,1,Mathematics,5,Maths,12,MBA,4,mcq,2,MCQs,8,ME,1,Mech,4,Mechanical Engineering,10,Medical Exam,61,Medical Science,1,Memory Based Paper,16,MICA,1,Missing DI,3,Mitras IAS,14,Mock Test,4,Model Papers,15,Monthly,1,Monthly affairs,42,Monthly Current Affairs,14,Monthly Magazine,32,Monthly Pdf,19,Monthly Vocabulary,2,MP Patwari,2,MPPSC,4,Mrunal,2,MSBTE,2,MTS,4,NABARD,6,National,1,NCERT,26,ncert-books,1,NEET,43,new,1,New Pattern,29,News Paper,3,NIACL,3,Notice,1,Notification,52,NTPC,1,Number Series,15,Oliveboard,10,On This Day,1,Optional,70,Orient IAS,3,Other eBooks,2,Other Exam,25,Pabulum IAS,2,Para Jumbles,1,Paramount Mission IAS,1,Paramount Publications,2,Patanjali IAS,1,Philosophy,11,Phrasal Verbs,5,Physics,5,PIB,1,PIB Summary & Analysis,1,PIB-Compilation,2,Placement Paper,2,Police,2,Politics,41,Practice Set,46,Practice Workbook,1,Pratiyogita Darpan,2,Prelims 2019,2,Previous Year Paper,172,Programming & IT,1,PSC,3,PSIR,1,PSU,1,Psychology,2,PT Practice Workbook,3,Public Administration,7,Puzzles,41,Quadratic Equation,9,QUANT-QUIZ,19,Quantitative Aptitude,8,Question and Answer,18,Quick Revision,2,Quiz,38,Railway,60,Railway Group D,13,Railway-Exams,14,Railways Loco Pilot,4,Rajasthan,1,Rakesh Yadav,1,Raus IAS,1,RBI,14,RBI Assistant,1,RBI Grade B,2,Reading Comprehension,4,Reasoning,120,Reasoning Practice Set,1,REET,1,Result,26,Review,73,Revision Module,5,Root Words,1,RRB ALP,12,RRB Group D,3,RRB JE,5,RRB NTPC,5,SAPIENS IAS,1,SBI,35,SBI CLERK,36,SBI PO,32,Science,3,Science and Technology,4,Seating Arrangement,9,Shankar IAS,23,ShankarIAS,5,Simple Interest,2,Simplification,7,Social Issue,1,Social Issues,1,Sociology,12,South Indian Bank,1,Special Drive,37,SREERAM,1,Sriram IAS,1,SSC,84,SSC Adda,7,SSC CGL,26,SSC CHSL,13,SSC Constable GD,1,SSC CPO,3,SSC JE,9,SSC Mains,1,SSC MTS,1,SSC Stenographers,4,SSC/RRB,487,sscSSC CGL,1,SSLC,1,SSO,1,State Board,1,State Budget,1,State Gov Exams,99,Static GK,1,Study Plan,10,SVC,1,Syllabus,2,Syllogisms,11,Syndicate Bank,2,Syndicate Bank PO,1,SYNONYMS AND ANTONYMS,2,Tamil Medium,16,Tamil Nadu,29,Teaching Exam,9,Testbook,2,TET,2,The Economic Times E- Paper,1,The Hindu E- Paper,1,The Hindu Vocabulary,11,The Indian Express ePaper,1,Tips,4,Tips & Tricks,3,TN,6,TNPSC,74,trending,1,Tricks,9,Unacademy,3,Union Budget,1,UPPSC,2,UPSC,633,UPSC Analysis,2,UPSC Mains,23,UPSC Prelims,30,UPSI,1,User Upload,19,Uttar Pradesh,9,Uttarakhand,2,Vajiram and Ravi,7,VAO,29,Video,17,Vision IAS,6,VisionIAS,6,VisionIAS Monthly,4,Vocabulary,75,WBCS,5,Weekly Current Affairs,21,Weekly Editorial Vocabulary,5,Weekly PDF,5,Weekly Vocabulary,4,West Bengal,8,Wipro,1,Yearly Compilation,6,Yearly Current Affairs,5,Yearly Magazine,4,Yojana Magazine,7,
Aspirants Notes Exam Prep: Banking, IAS, SSC, TNPSC, RRB, Entrance Exam: SBI Clerk 2018: English Quiz on Reading Comprehension
SBI Clerk 2018: English Quiz on Reading Comprehension
English Quiz on Reading Comprehension
Aspirants Notes Exam Prep: Banking, IAS, SSC, TNPSC, RRB, Entrance Exam
Loaded All Posts Not found any posts VIEW ALL Readmore Reply Cancel reply Delete By Home PAGES POSTS View All RECOMMENDED FOR YOU LABEL ARCHIVE SEARCH ALL POSTS Not found any post match with your request Back Home Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sun Mon Tue Wed Thu Fri Sat January February March April May June July August September October November December Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec just now 1 minute ago $$1$$ minutes ago 1 hour ago $$1$$ hours ago Yesterday $$1$$ days ago $$1$$ weeks ago more than 5 weeks ago Followers Follow THIS PREMIUM CONTENT IS LOCKED STEP 1: Share to a social network STEP 2: Click the link on your social network Copy All Code Select All Code All codes were copied to your clipboard Can not copy the codes / texts, please press [CTRL]+[C] (or CMD+C with Mac) to copy